Black Friday In Different Countries: Any Gaps?

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Black Friday is more than just a one-day event but rather a busy sales period. While established in the USA, the holiday has been quickly adopted by foreign retailers to make extra profits. Today, Black Friday shows the ongoing eCommerce domination trend. That’s the day when it’s never been easier to find the perfect price for the items from your gift list online! 


Now, let us make a comparison of buying tactics welcomed by an average consumer in three different countries: the USA, Russia, and Ukraine.


Black Friday In the USA cheat sheet


  • Black Friday 2021 starts on November 26th, the next day after Thanksgiving. The following Cyber ​​Monday is dedicated to discounts remaining online.

  • As Black Friday deals go online, offline chain stores compete against digital giants like Amazon. 

  • Americans prefer to buy gadgets, video games, and home appliances.


Black Friday In Russia facts


  • The season begins a few weeks prior to Black Friday, as stores go into a holiday mode earlier to earn more. 

  • You may find anything from mass-market stuff to designers garments. Russian women prefer clothes and shoes, while men spend on mobile devices. 

  • Russians plan a budget compulsively, but somehow it’s whipping them into a frenzy. Also, some highly demanded goods may be overpriced instead.


Black Friday In Ukraine  


  • Since 2013, Ukrainian online and offline stores have been announcing huge sales. 

  • The top five products include clothing, footwear, household appliances, electronics, and beauty care products.

  • Some chain stores use a sales trick like offering a 70% discount on a particular smartphone model that is missing. But Ukrainians are not used to leaving empty-handed, as it is holiday time. 


As we see, there is not much of a difference between Black Friday shopping sprees in the three mentioned countries. As a pandemic shifted more sales online forcing retailers to newer strategies, consumer spending habits changed drastically.

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